The Healthy Australia research includes the views of over 9000 Australian healthsumers. This wealth of data has allowed the creation of a series of innovative health profiles. Three psychological factors (control, vitality and health literacy) are used to generate these healthsumer personality profiles. HEALTHimal™ profiles are described as a means of understanding and profiling consumers’ health management behaviour. Eight health profiles are identified in the research.

HEALTHimals™ offer insights for understanding healthsumers, raising awareness of health issues, better targeting of health messages and encouraging desirable health behaviour.

Click on each Profile title for a brief description of the profile.

• The Active Positivist: profile
• The Comfortable Romantic: profile
• The Anxious Fatalist: profile
• The Weary Detective: profile
• The Apathetic Cynic: profile
• The Passive Worrier: profile
• The Carefree Investigator: profile
• The Happy Unaware: profile

Which HEALTHimal™ are you?

Click here to take our quick survey and get an estimation of your HEALTHimal™ profile.